I received a very timely message in my Inbox this morning. It was from Seth Godin. It was titled, “The Two Fears of Voluntary Education.” In it Godin writes about two reasons why people hold back from online courses. The first is that the class won’t work because anyone can create and sell online courses. Who knows of their qualifications or experience? There is reason for the buyer to beware. The second reason is that the class might work, and that opens the buyer to something new. Something that changes the buyer. And change brings risk, which introduces fear.
I read the message numerous times because today is the day that I introduce change to 360Woodworking. That change revolves around online courses. (No, I’m not worried about the first of the two fears. Most woodworkers know of my experience and qualifications.)
I’ve heard from many of our members throughout the years. What I hear is that you believe, as do I, that video is king. (Of course, the information has to be reliable and proven.) Video presentations published by 360 Woodworking have been better received than many written articles. And there is little doubt that project-based articles are more highly prized by our members – most of whom have figured out that even if the project is not to their liking, there are great tips and techniques to be found in the presentation.
It’s Time for a Change
With that information in hand, I’m excited to announce that beginning this month – today, in fact – 360Woodworking.com begins a new chapter. On a somewhat regular basis, up to ten times per year depending on the project, an Online Course will be added to the site. All paid members can sign-up for the course for free, and progress through it at their leisure. Non-members can sign up for the course for a small fee. (Other presentations will be delivered intermittently throughout the year.)
Courses will be project based, each course is broken down into sections and lessons and each lesson includes a short video. July’s course in “Build A Chippendale Small Chest.” Take a FREE look at the introduction to this course.